Maybe, just maybe, we will see the return of local radio. Eventually, those debt burden conglomerates will need to unload many properties. One can only re-organize so many times before the obvious is apparent. They will probably sell to “local” people, especially in the 50+ markets. For another discussion is the grooming and nurturing again of local content and talent, if and when that happens.
That was the subject of an email I received from a reader of my blog recently. The writer went on to eloquently state why he felt the way he did, even citing articles on the topic. He had my interest and I asked him if we could speak on the phone.
The BIG Question
This reader’s (who asked to be kept anonymous) big question was “What can radio do that other media can’t?”
And it’s a very good question.
In 2017 when many are using the internet for things that only radio could provide in the past, is radio’s future being the poor man’s smartphone, tablet or iPod when it could be more?
“NPR and SiriusXM, in addition to the new exploding podcast marketplace, have had no trouble creating personalities and programs,” but my reader writes “why does FM commercial radio continue to stick with playing the hits, past and…
View original post 998 more words