A Kodak Moment

DickTaylorBlog

116Remember when something special happened in your life, people would say “That’s a Kodak moment?”

A “Kodak moment” was something that was sentimental or charming, a moment worthy of capturing in a photograph.

Did you know that term is still used? However, its meaning today is entirely different. Today a “Kodak moment” is used to represent a situation in which a business fails to foresee changes within its industry and drops from a market-dominant position to being a minor player or worse, declares bankruptcy.

The Kodak Lesson

While digital cameras were invented in 1975, in 1998 Kodak had 170,000 employees and commanded 85% of all photo paper sales worldwide. But only a few short years later, their business model disappeared and Kodak nearly went bankrupt.

If you had asked anyone in the world in 1998 if they thought in three years they’d never be taking pictures on film…

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Coal Ain’t Coming Back & Neither is AM Radio

and providing FM translators DOES NOT save AM Radio. It just puts them on a low powered FM frequency, where most of the terrestrial listening is happening.

DickTaylorBlog

114I lived in Kentucky for 7-years.

Kentucky actually issues black license plates that say “Coal Keeps the Lights On.”

And yes, a lot of our electricity is generated from coal fired generating stations. But our dependency on coal has been in decline for years, today only about 30% of our electricity is generated from the burning of coal. 15% is generated from renewal energy sources.

But when it comes to jobs, solar & wind-energy jobs are growing 12 times as fast as the US economy. This has all been happening over the last 10-years or so. Renewable-energy jobs grew at the rate of 6% while fossil-fuel jobs declined at 4.5% from 2012 to 2015 according to Business Insider who also notes that the average number of employees at US coal mines dropped by 12% in 2015.

The solar industry now employs more people than coal, oil and gas…

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NOT the Music of MY Life

DickTaylorBlog

112I read the transcript of the interview Mark Ramsey did with Gordon Borrell about how radio advertisers are less interested in audience and more interested in a buyer. It got me to thinking about my own radio sales experiences over my career.

Live by the Numbers, Die by the Numbers

Anyone who sells in a rated market has probably heard that phrase about what happens when all you sell are your ratings numbers. But what happens in unrated radio markets? How do these folks sell?

Cash Register Rings

Early in my radio career I landed my first general manager position at the age of thirty. It was as GM of an Al Ham formatted “Music of YOUR Life” thousand watt AM daytimer with no pre-sunrise or post-sunset authorizations.

In a market with no audience ratings measurement what we did was create a fan club for our listeners. We then created…

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The Question Radio Itself Has Yet to Answer

Maybe, just maybe, we will see the return of local radio. Eventually, those debt burden conglomerates will need to unload many properties. One can only re-organize so many times before the obvious is apparent. They will probably sell to “local” people, especially in the 50+ markets. For another discussion is the grooming and nurturing again of local content and talent, if and when that happens.

DickTaylorBlog

86That was the subject of an email I received from a reader of my blog recently. The writer went on to eloquently state why he felt the way he did, even citing articles on the topic. He had my interest and I asked him if we could speak on the phone.

The BIG Question

This reader’s (who asked to be kept anonymous) big question was “What can radio do that other media can’t?”

And it’s a very good question.

In 2017 when many are using the internet for things that only radio could provide in the past, is radio’s future being the poor man’s smartphone, tablet or iPod when it could be more?

“NPR and SiriusXM, in addition to the new exploding podcast marketplace, have had no trouble creating personalities and programs,” but my reader writes “why does FM commercial radio continue to stick with playing the hits, past and…

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The World’s Gone Crazy (but you don’t have to)

DickTaylorBlog

85I normally write about radio, education, advertising and/or marketing. It’s my life. I mentor others sharing what I know to pay-it-forward.

Be Happy

I know I’m not the only one feeling a little stressed these days. So I thought this week I’d write about things we can do to make our lives happier.

One of the things I learned is that logic won’t change an emotion, but action will. So get off the couch and do something. Anything.

Happy Mondays

I write publish my blog every Sunday morning. For me Sundays are the first day of a new week. So Mondays are the second day. Mondays make up a seventh of our lives. Sundays have always been kind of a prep day to make my Mondays another chance for me to make a dent in the cosmos.

Hugging

I’m a hugger. Anyone that knows me has probably been hugged by…

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