I look forward to Dick’s insights each week. Something to seriously ponder.
During this year’s football season, viewership to the NFL games was down. A lot of reasons were offered as to the reason why. I’m sure you have your own theories. But when it comes to the Super Bowl – “America’s party Sunday” – surely that would again show an audience increase. It didn’t.
For many years, the finale of the TV show M*A*S*H was the most watched television show, until the year that a Super Bowl would surge ahead. For a couple of years, each year the Super Bowl of that year would beat the viewership of the past year and ad rates would go up right along with the viewership. Ad clutter too.
$5 Million per 30-Second Ad
This year FOX trumpeted that it sold Super Bowl LI half-minute ads for an astounding $5 Million per ad.
Viewership to the fifty-first Super Bowl game was, like the rest…
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